Segway NinebotAustralian market launch case study
Launching Segway Ninebot into Australia: official Shopify store, ads, EDM, social and content, plus an email list grown from zero to 8,000.
Engine
01 — Commerce
Market
Australia
Scope
Store to inbox
Starting point
Zero to 8,000 emails
The brief
A global mobility brand entering Australia with no direct channel. The job: build the official store, stand up every channel around it, and keep it all running.
The launch
Launched. Then run.
01 — Store
Official store
The official Australian store built on Shopify, then managed day to day: launches, merchandising and promotions.
02 — Paid
Online ads
Campaigns from launch onward: prospecting, retargeting and creative testing that turned attention into riders.
03 — Content
Social & content
Designers and content creators producing always-on social, so the brand kept a local face and a warm audience between launches.
04 — EDM
Email engine
EDM flows and campaigns built on a list we grew from zero to 8,000, the highest-margin channel in the stack.
From zero
Real engagement results
0→8K
Email list built from zero
4
Channels run as one
AU
Official market launch
1
Team, end to end
From nothing to an official channel: a managed store, always-on content, ads that pay and an 8,000-strong list Segway Ninebot owns outright.
Services in play