Black SharkAustralian product launch case study
Launching a gaming-phone brand into Australia alongside the Black Shark 4: store, campaign, retail partner and audience, built from zero in 30 days.
Engine
01 — Commerce
Market
Australia
Hero product
Black Shark 4
Starting point
Zero presence
The brief
A gaming phone nobody in Australia had heard of, no store, no audience, no pixel data, and a flagship launch date. Everything had to exist, and work, at once.
The launch
Zero to launched. In 30 days.
01 — Store
Shopify build
The Australian flagship store, built on Shopify, with product storytelling and a conversion-ready checkout live for day one.
02 — Campaign
Launch campaign
The Australian launch organised and produced around the Black Shark 4: gamer-first creative, channels and timing hitting together.
03 — Retail
mwave partnership
Partnered with mwave.com.au to put the phone on an established Australian retail shelf while the direct channel grew.
04 — Foundations
Pixel & traffic engine
Meta pixel installed and seeded with launch traffic: the data foundation that turned attention into a revenue engine.
From zero
Real launch metrics — first 30 days
3,200
Emails captured
579
Instagram followers
665
Facebook followers
30 days
Standing start to launched
An audience, an email list and a seasoned Meta pixel. The launch sold phones and built a traffic engine that kept generating revenue after day 30.
Services in play