360 Smart LifeShopify store launch case study — Australia
Launching 360 Smart Life's smart-home range into Australia: a Shopify store, Facebook ads and an audience built from zero, turned into revenue.
Engine
01 — Commerce
Market
Australia
Hero product
Smart home range
Starting point
Zero presence
The brief
A global smart-home brand with zero Australian presence: no store, no audience, no local data. The job was to build the channel, find the buyers and make it pay.
The launch
Zero to revenue.
01 — Store
Shopify build
The Australian store, built on Shopify, with the smart-home range presented and merchandised for local buyers and checkout-ready from day one.
02 — Audience
Audience from zero
Instagram and Facebook stood up from nothing, with content and community that gave the brand a local face and warmed the launch.
03 — Paid
Facebook ads
Facebook campaigns from launch: prospecting, retargeting and creative testing that turned new attention into paying customers.
04 — Revenue
List & revenue engine
An email list past 3,000 and pixel data compounding behind the ads: a revenue engine the brand kept after launch.
From zero
Real launch metrics
3,000+
Emails captured
500+
Instagram followers
300+
Facebook followers
0 → 1
Standing start to selling
A store, a list past 3,000 and ads generating real revenue. 360 Smart Life left launch with a working Australian channel.
Services in play