RoborockEcommerce management case study — $50M+ online revenue
Growth for Roborock in Australia: store, social, ads, email, affiliates and search, run as one engine that generated over $50M in online revenue.
Engine
01 — Commerce
Market
Australia
Model
End-to-end engine
Workstreams
Six, one team
The brief
Roborock needed store, social, paid, email, affiliates and SEO run by one team. We ran all six, measured on revenue.
The partnership
Six workstreams. One engine.
W1 — Shopify
Store management
The Roborock store run daily: launches, merchandising and promotions, kept fast and converting.
W2 — Social
Social media
Always-on channel management building an audience that was warm before every product drop.
W3 — Paid
Performance ads
Full-funnel campaigns with creative testing, with budgets set by revenue.
W4 — EDM
Email & retention
Lifecycle flows and campaign calendars turning one-time buyers into repeat customers.
W5 — Affiliate
Affiliate marketing
A managed affiliate program putting Roborock on the sites and channels shoppers already trust.
W6 — SEO
Search & SEO
Technical SEO and content that ranks for the searches robot-vacuum buyers start with.
The numbers
Real engagement results
$50M+
Online revenue generated
6
Channels, one team
End to end
Store to search, all in
Services in play