DreameEcommerce growth case study — ANZ
One team running the growth engine for smart-home tech across Australia and New Zealand: storefront to inbox, always on.
Engine
01 — Commerce
Market
AU + NZ
Model
Weekly partnership
Workstreams
Eight, one team
The brief
Dreame's official Australian distributor needed what usually takes four vendors: a store team, a content studio, an ad agency and an email shop. We run all of it as one engine, on one weekly rhythm.
The partnership
Eight workstreams. One rhythm.
W1 — Redesign
Full website redesign
The storefront rebuilt end to end (design, UX and build), then handed to the same team that runs it daily.
W2 — Shopify
Store management
Storefront, merchandising and launch pages: kept fast, current and converting.
W3 — SEO
Search & SEO
Technical SEO, on-page optimisation and content that ranks for the searches shoppers start with.
W4 — Social
IG + FB, always on
Channel management and community, with an audience warmed before every launch.
W5 — Paid media
Meta + Google ads
Full-funnel campaigns, creative testing and budgets that follow revenue.
W6 — Content
Content creation
Product and campaign creative feeding every other stream: shot once, used everywhere.
W7 — EDM
Klaviyo flows + campaigns
Lifecycle flows and campaign sends that turn one-time buyers into repeat customers.
W8 — Calendar
Promotions calendar
AU + NZ retail moments planned across every channel, so no launch fights another.
The numbers
Results — partnership ongoing
#1
Robot vacuum category, AU 2026
ANZ
In every major retailer
53×
Revenue growth in 5 years
53× revenue growth in a five-year window. Dreame now leads Australia's robot vacuum category, sits in every major ANZ retailer, and we still run the engine end to end.
Services in play