Skin Solace Clinic is a skin care clinic located in Winchester, United Kingdom. Skin Solace Clinic focuses on helping people with Topical Steroid Withdrawal (TSW) achieve healthy skin, they also offer treatments and sell products.
The current Skin Solace website has an outdated, cluttered, and text-heavy design. It also lacks social proof. This makes the Skin Solace website less reflective of a beauty clinic. Therefore, Skin Solace contacted Kara to help them redesign their website to improve their sales by changing the layout and design of the website.
We learned what the Skin Solace team wanted in the latest website design. Then we created 3 designs in the early stage, namely; homepage, shop, product details. We see and analyze their last updated website and also several websites that also use Shopify as a reference to create the latest Skin Solace design.
As we know, Skin Solace is very focused on helping people with Topical Steroid Withdrawal (TSW) to get their skin back to health. One of the efforts made by Skin Solace with their products is serum. So we highlighted this product because it is in line with Skin Solace's focus, and also to improve customer experience when visiting the Skin Solace website. In addition, Skin Solace also wants to show the results of some customers after using their products. Here we created a section to show the before and after of customers with the goal that other customers can see how the results are obtained after regularly using the product.
The new Skin Solace website design made the website cleaner and more convincing. This was due to the addition of a testimonial section that displayed customer results. As a result, sales and user experience improved.