Our client is going to promote the Laifen products to engage more customers since they just started becoming the distributor of Laifen in Australia.
As a new player in the market, our client goal is to build customer engagement and boost online visibility which can lead into sales, all on a shoestring budget. Instead of selling a product, we want to show the target audiences that they are selling beautiful hair to promote the Laifen product.
We learn that our target audience, especially women, want to watch how a product works, they want to see the results because we know they have problems because of damaged and overheated hair. This is aligned with Laifen as a brand that needs to be associated with Amazing looking Hair. Our team is ensuring that every shot, every word, every element within the video needs to be purposeful and intentional to resonate with the viewers and drive them towards action.
We believe ‘less is more’ when it comes to showcasing our product. We make authentic footage and minimal editing as a transparent connection between the product and the audiences. Therefore we avoid the fancy effects and expensive sets during the filming process and video editing. For traffic management we want to point them into the website where they are able to watch the Youtube video that is embedded on our website that will lead them to only one click away from buying the product. The same videos on youtube platform direct them to the website as well.
Through a combination of targeted video content and effective traffic management strategies, our video series has truly driven impactful results to increase website traffic and conversion rate. The seamless experience from learning and getting to know the product from social media turns into visiting Laifen website and purchasing the products.