Dreame Australia is the official distributor of smart home appliances and cleaning robots from Dreame Technology across Australia.
Dreame have their current existing website and social media content with the old design and branding version, so we have to transform and deliver the design in short timeline as soon as possible. At the same time they are planning to launch their latest flagship product.
We learn that Dreame new branding direction make them look more premium and exclusive, therefore we decided to redesign the sections from Dreame Australia existing homepage first. As a benchmark we see and analyze the new redesign on Dreame global and Dreame China homepage because at that time only these two Dreame websites were already updated with the latest branding.
We saw that their product cards are larger and focus on product images with short descriptions that become a highlight on the homepage. So we adjusted the layout and changed the product image into UGC images, because the client said that the reputation is important for the customers in Australia. For online marketing we create the electronic direct mail campaign to prepare the latest product launch. For social media we also decided to make the content design look more professional and interactive, including the images selection.
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