In the dynamic changes of mobile technology, where innovation meets immersive gaming experiences, Black Shark entered the gaming market for Australians.
Blending engaging competitions and campaigns on social media platforms with a goal not only increased the brand awareness but also drove engagement that ultimately generated impressive sales.
Gaming market in Australia is smaller compared to other countries but the size will keep growing rapidly especially in 2021. This becomes the opportunity for our client to distribute the Black Shark into the market, so we help them to prepare the strategy for their social media campaigns to promote the product, brand awareness and educate the market about the latest model features.
We manage both of their social media campaigns and ads to raise the brand awareness, since Black Shark is a new product that will be launching. We make sure that the flows are completing the target audience’s journey to interest in the Black Shark product by seeing the teaser on ads and posting on social media that will direct them to the website.
We are able to become a partner with Mwave, the Australia’s largest gaming ecommerce to reach more customers. Not only social media and collaboration with Mwave, we also designed the electronic direct mail marketing (EDM) to remind them about the product and tell the in-depth feature. This is the one-step closer to reaching the audience, visiting the website and making the purchase.